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Ten considerations for effectively managing the COVID-19 transition

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  • Katrine Bach Habersaat, WHO
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  • Cornelia Betsch, University of Erfurt
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  • Margie Danchin, The University of Melbourne and Murdoch Children's Research Institute
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  • Cass R Sunstein, Harvard University
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  • Robert Böhm, University of Copenhagen
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  • Armin Falk, University of Bonn
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  • Noel T Brewer, University of North Carolina
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  • Saad B Omer, Yale Institute for Global Health
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  • Martha Scherzer, WHO
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  • Sunita Sah, University of Cambridge
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  • Edward F Fischer, Vanderbilt University
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  • Andrea E Scheel, WHO
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  • Daisy Fancourt, University College London
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  • Shinobu Kitayama, University of Michigan, Ann Arbor
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  • Eve Dubé, Universite Laval
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  • Julie Leask, University of Sydney
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  • Mohan Dutta, Massey University
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  • Noni E MacDonald, Dalhousie University
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  • Anna Temkina, European University of St. Petersburg
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  • Andreas Lieberoth
  • Mark Jackson, University of Exeter
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  • Stephan Lewandowsky, University of Bristol, University of Western Australia
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  • Holly Seale, University of New South Wales
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  • Nils Fietje, WHO
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  • Philipp Schmid, University of Erfurt
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  • Michele Gelfand, University of Maryland, College Park
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  • Lars Korn, University of Erfurt
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  • Sarah Eitze, University of Erfurt
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  • Lisa Felgendreff, University of Erfurt
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  • Philipp Sprengholz, University of Erfurt
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  • Cristiana Salvi, WHO
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  • Robb Butler, WHO

Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a 'new normal'; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.

Original languageEnglish
JournalNature Human Behavior
Volume4
Issue7
Pages (from-to)677-687
Number of pages11
ISSN2397-3374
DOIs
Publication statusPublished - Jul 2020

    Research areas

  • Betacoronavirus, Communicable Disease Control/methods, Communication, Community Participation, Coronavirus Infections/prevention & control, Government, Health Personnel, Humans, Pandemics/prevention & control, Pneumonia, Viral/prevention & control, Public Policy, Self Efficacy, Social Norms, Social Stigma, Trust, Samfund/samtid

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