Ten considerations for effectively managing the COVID-19 transition

Katrine Bach Habersaat*, Cornelia Betsch, Margie Danchin, Cass R Sunstein, Robert Böhm, Armin Falk, Noel T Brewer, Saad B Omer, Martha Scherzer, Sunita Sah, Edward F Fischer, Andrea E Scheel, Daisy Fancourt, Shinobu Kitayama, Eve Dubé, Julie Leask, Mohan Dutta, Noni E MacDonald, Anna Temkina, Andreas LieberothMark Jackson, Stephan Lewandowsky, Holly Seale, Nils Fietje, Philipp Schmid, Michele Gelfand, Lars Korn, Sarah Eitze, Lisa Felgendreff, Philipp Sprengholz, Cristiana Salvi, Robb Butler

*Corresponding author for this work

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperReviewResearchpeer-review

222 Citations (Scopus)

Abstract

Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a 'new normal'; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.

Original languageEnglish
JournalNature Human Behavior
Volume4
Issue7
Pages (from-to)677-687
Number of pages11
ISSN2397-3374
DOIs
Publication statusPublished - Jul 2020

Keywords

  • Betacoronavirus
  • Communicable Disease Control/methods
  • Communication
  • Community Participation
  • Coronavirus Infections/prevention & control
  • Government
  • Health Personnel
  • Humans
  • Pandemics/prevention & control
  • Pneumonia, Viral/prevention & control
  • Public Policy
  • Self Efficacy
  • Social Norms
  • Social Stigma
  • Trust
  • Samfund/samtid

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