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Technology-Enabled Well-Being in the Era of IR4.0: Marketing and Public Policy Implications

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Roy Abhijit, University of Scranton
  • ,
  • Marat Bakpayev, University of Minnesota
  • ,
  • Melanie Florence Boninsegni, IPAG Business School
  • ,
  • Smriti Kumar, Northeastern University
  • ,
  • Jean-Paul de Cros Peronard
  • Thomas Reimer, University of Southern Denmark

Purpose: Technological progress and the advancement of the 4th Industrial Revolution (IR 4.0) are well underway. However, its influence on the transformation of core sectors from the perspective of consumer well-being remains under-explored. Seeking to bridge this gap in the marketing and public policy literature, this study aims to propose a conceptual framework to explicate how data-driven, intelligent and connected IR 4.0 technologies are blurring traditional boundaries between digital, physical and biological domains. Design/methodology/approach: This is a conceptual paper using primarily a literature review of the field. The authors position the work as a contribution to consumer well-being and public policy literature from the lens of increasingly important in our technology-integrated society emerging technologies. Findings: The authors define and conceptualize technology-enabled well-being (TEW), which allows a better understanding of transformative outcomes of IR 4.0 on three essential dimensions of consumer well-being: individual, societal and environmental. Finally, the authors discuss public policy implications and outline future research directions. Originality/value: The authors highlight specific gaps in the literature on IR 4.0. First, past studies in consumer well-being did not incorporate substantial changes that emerging IR 4.0 technologies bring, especially across increasingly blurring digital, physical and biological domains. Second, past research focused on individual technologies and individual well-being. What is unaccounted for is the potential for a synergetic, proactive effect that emerging technologies bring on the aggregate level not only to individuals but also to society and the environment. Finally, understanding the differences between responses to different outcomes of technologies has important implications for developing public policy. Synergetic, proactive effect of technologies on core sectors such as healthcare, education, financial services, manufacturing and retailing is noted.

Original languageEnglish
JournalJournal of Consumer Marketing
Pages (from-to)431-444
Number of pages14
Publication statusPublished - May 2023

Bibliographical note

Publisher Copyright:
© 2023, Emerald Publishing Limited.

    Research areas

  • 4th industrial revolution, Digital, Physical and biological technologies, Public policy implications, Technology-enabled well-being

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