Department of Business Development and Technology

Technology oriented value propositions for Bluetown Case

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  • Sadia Anwar
  • Kevin Singh , Guru Nanak Institute of Management Studies Mumbai, University of Mumbai India, India
  • Ambuj Kumar
  • Keshav Sharma , Global Business Intelligence & Research Bluetown India, India
Abstract— Blue Town is a Danish business operating
in India as a managed hotspot service provider for rural
areas. Bluetown has partnered with BSNL in
Jharkhand a state in eastern India to provide WIFI
hotspots in rural areas with hotspots present in over 782
remote locations across Jharkhand. Even with a
significant number of hotspots present, Bluetown is
trying to come up with solutions to create a sustainable
business. The goal of this paper is to analyse the
Bluetown business using BeeStar and other business
modelling tools and ascertain the “As is” situation of
the business and also come up with a “To Be”
approach
Index Terms— Hotspot, Wi-Fi, BeeStar, Business
Modelling, Business Model Canvas
Original languageEnglish
JournalProceedings of the Wireless Personal Multimedia Communications Symposia
ISSN1347-6890
Publication statusAccepted/In press - Sep 2019

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