Department of Management

Take it Personally – The Role of Consumers’ Perceived Value of Personalization on Cross-Category Use in a Smart Home Ecosystem

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of Hawaii International Conference on System Sciences (HICSS)
Publication statusAccepted/In press - 2019

See relations at Aarhus University Citationformats

ID: 167500957