Department of Management

Supermarket literacy and brand image in China

Research output: Contribution to conferencePaperResearchpeer-review

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Supermarket literacy and brand image in China. / Grunert, Klaus G; Loebnitz, Natascha; Zhou, Y. .

2015. Paper presented at European Association of Agricultural Economists, Naples, Italy.

Research output: Contribution to conferencePaperResearchpeer-review

Harvard

Grunert, KG, Loebnitz, N & Zhou, Y 2015, 'Supermarket literacy and brand image in China', Paper presented at European Association of Agricultural Economists, Naples, Italy, 25/03/2015 - 27/03/2015.

APA

Grunert, K. G., Loebnitz, N., & Zhou, Y. (2015). Supermarket literacy and brand image in China. Paper presented at European Association of Agricultural Economists, Naples, Italy.

CBE

Grunert KG, Loebnitz N, Zhou Y. 2015. Supermarket literacy and brand image in China. Paper presented at European Association of Agricultural Economists, Naples, Italy.

MLA

Grunert, Klaus G, Natascha Loebnitz and Y. Zhou Supermarket literacy and brand image in China. European Association of Agricultural Economists, 25 Mar 2015, Naples, Italy, Paper, 2015.

Vancouver

Grunert KG, Loebnitz N, Zhou Y. Supermarket literacy and brand image in China. 2015. Paper presented at European Association of Agricultural Economists, Naples, Italy.

Author

Grunert, Klaus G ; Loebnitz, Natascha ; Zhou, Y. . / Supermarket literacy and brand image in China. Paper presented at European Association of Agricultural Economists, Naples, Italy.

Bibtex

@conference{c26c96ae831c412797bb555728c22df5,
title = "Supermarket literacy and brand image in China",
author = "Grunert, {Klaus G} and Natascha Loebnitz and Y. Zhou",
year = "2015",
language = "English",
note = "European Association of Agricultural Economists : Consumer Behavior in a Changing World: Food, Culture and Society ; Conference date: 25-03-2015 Through 27-03-2015",

}

RIS

TY - CONF

T1 - Supermarket literacy and brand image in China

AU - Grunert, Klaus G

AU - Loebnitz, Natascha

AU - Zhou, Y.

PY - 2015

Y1 - 2015

M3 - Paper

T2 - European Association of Agricultural Economists

Y2 - 25 March 2015 through 27 March 2015

ER -