Structuring latent consumer needs using LISREL

Hans Jørn Juhl; Carsten Stig Poulsen; Kai Kristensen; Anne B. Bech; Erling Engelund

Structuring latent consumer needs using LISREL

Hans Jørn Juhl, Carsten Stig Poulsen, Kai Kristensen, Anne B. Bech, Erling Engelund

Value of Intangibles

Research output: Working paper/Preprint › Working paper › Research

536 Downloads (Pure)

Abstract

Executive summary A LISREL (Linear Structural Relationships) model is formulated according to the hierarchical division of customer needs presented in the literature on Quality Function Deployment (QFD). The purpose is to evaluate the relative importance of first-hand impression and taste experience as regards food products. The empirical illustration is due to a cooperation with a Danish butter cookie company but the authors opinion is that the model has a much wider application which supported by the fact that a similar structure has been found in a dataset on peas.

Translated title of the contribution	Structuring latent consumer needs using LISREL
Original language	English
Publication status	Published - 1995

Keywords

HHÅ forskning
Forbrugeradfærd
Fødevarer
Undersøgelsesmetoder
Markedsanalyse
Quality function deployment
MAPP

Access to Document

Wp27Final published version, 44.4 KB

Cite this

@techreport{189f6bd05c2411daae64000ea68e967b,

title = "Structuring latent consumer needs using LISREL",

abstract = "Executive summary A LISREL (Linear Structural Relationships) model is formulated according to the hierarchical division of customer needs presented in the literature on Quality Function Deployment (QFD). The purpose is to evaluate the relative importance of first-hand impression and taste experience as regards food products. The empirical illustration is due to a cooperation with a Danish butter cookie company but the authors opinion is that the model has a much wider application which supported by the fact that a similar structure has been found in a dataset on peas.",

keywords = "HH{\AA} forskning, Forbrugeradf{\ae}rd, F{\o}devarer, Unders{\o}gelsesmetoder, Markedsanalyse, Quality function deployment, MAPP, HH{\AA} forskning, Forbrugeradf{\ae}rd, F{\o}devarer, Unders{\o}gelsesmetoder, Markedsanalyse, Quality function deployment, MAPP",

author = "Juhl, {Hans J{\o}rn} and Poulsen, {Carsten Stig} and Kai Kristensen and Bech, {Anne B.} and Erling Engelund",

year = "1995",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Structuring latent consumer needs using LISREL

AU - Juhl, Hans Jørn

AU - Poulsen, Carsten Stig

AU - Kristensen, Kai

AU - Bech, Anne B.

AU - Engelund, Erling

PY - 1995

Y1 - 1995

N2 - Executive summary A LISREL (Linear Structural Relationships) model is formulated according to the hierarchical division of customer needs presented in the literature on Quality Function Deployment (QFD). The purpose is to evaluate the relative importance of first-hand impression and taste experience as regards food products. The empirical illustration is due to a cooperation with a Danish butter cookie company but the authors opinion is that the model has a much wider application which supported by the fact that a similar structure has been found in a dataset on peas.

AB - Executive summary A LISREL (Linear Structural Relationships) model is formulated according to the hierarchical division of customer needs presented in the literature on Quality Function Deployment (QFD). The purpose is to evaluate the relative importance of first-hand impression and taste experience as regards food products. The empirical illustration is due to a cooperation with a Danish butter cookie company but the authors opinion is that the model has a much wider application which supported by the fact that a similar structure has been found in a dataset on peas.

KW - HHÅ forskning

KW - Forbrugeradfærd

KW - Fødevarer

KW - Undersøgelsesmetoder

KW - Markedsanalyse

KW - Quality function deployment

KW - MAPP