Department of Management

Strategic Communication

Research output: Contribution to book/anthology/report/proceedingEncyclopedia entryResearchpeer-review

  • Robert L. Heath, University of Houston, United States
  • Winni Johansen
  • Kirk Hallahan, Colorado State University, United States
  • Benita Steyn, Cape Peninsula University of Technology, South Africa
  • Jesper Falkheimer, Lund University, Sweden
  • Juliana J.C. Raupp, Freie Universität Berlin, Germany
Original languageEnglish
Title of host publicationThe International Encyclopedia of Strategic Communication
EditorsRobert L. Heath, Winni Johansen
Number of pages23
Place of publicationBoston
PublisherWiley-Blackwell
Publication year2018
Pages1463-1486
ISBN (print)978-1-119-01071-5
ISBN (Electronic)9781119010722
DOIs
Publication statusPublished - 2018
SeriesWiley-Blackwell-ICA International Encyclopedias of Communication Series

See relations at Aarhus University Citationformats

ID: 130534936