Department of Management

Social marketing in travel demand management

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Standard

Social marketing in travel demand management. / Thøgersen, John.

Handbook of Sustainable Travel: People, Society, and Transportation Systems. ed. / Tommy Gärling; Dick Ettema ; Margareta Friman . Springer, 2013. p. 113-129.

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Harvard

Thøgersen, J 2013, Social marketing in travel demand management. in T Gärling, D Ettema & M Friman (eds), Handbook of Sustainable Travel: People, Society, and Transportation Systems. Springer, pp. 113-129. https://doi.org/10.1007/978-94-007-7034-8

APA

Thøgersen, J. (2013). Social marketing in travel demand management. In T. Gärling, D. Ettema , & M. Friman (Eds.), Handbook of Sustainable Travel: People, Society, and Transportation Systems (pp. 113-129). Springer. https://doi.org/10.1007/978-94-007-7034-8

CBE

Thøgersen J. 2013. Social marketing in travel demand management. Gärling T, Ettema D, Friman M, editors. In Handbook of Sustainable Travel: People, Society, and Transportation Systems. Springer. pp. 113-129. https://doi.org/10.1007/978-94-007-7034-8

MLA

Thøgersen, John "Social marketing in travel demand management"., Gärling, Tommy Ettema , Dick Friman , Margareta (editors). Handbook of Sustainable Travel: People, Society, and Transportation Systems. Springer. 2013, 113-129. https://doi.org/10.1007/978-94-007-7034-8

Vancouver

Thøgersen J. Social marketing in travel demand management. In Gärling T, Ettema D, Friman M, editors, Handbook of Sustainable Travel: People, Society, and Transportation Systems. Springer. 2013. p. 113-129 https://doi.org/10.1007/978-94-007-7034-8

Author

Thøgersen, John. / Social marketing in travel demand management. Handbook of Sustainable Travel: People, Society, and Transportation Systems. editor / Tommy Gärling ; Dick Ettema ; Margareta Friman . Springer, 2013. pp. 113-129

Bibtex

@inbook{a1e72f9d92ca4277a43887b81f8287ae,
title = "Social marketing in travel demand management",
abstract = "Social marketing is an increasingly popular means of Travel Demand Management (TDM) for promoting non-car modes of travel that has proven to be effective, in particular if combined with structural improvements. Successful social marketing is based on a thorough understanding of targeted people{\textquoteright}s needs, wants, and perceived barriers. It uses a combination of means to create an attractive offering tailored to these needs, wants, and perceived barriers. It applies established marketing techniques for catching attention to the offerings. However, there are limits to what social marketing can accomplish. In particular, social marketing is limited to cases where only perceived and not real barriers prevent people from using alternative travel modes. A review is given of research on and practical experiences of social marketing in TDM as a basis for evaluating its usefulness.",
author = "John Th{\o}gersen",
year = "2013",
doi = "10.1007/978-94-007-7034-8",
language = "English",
isbn = "978-94-007-7033-1",
pages = "113--129",
editor = "Tommy G{\"a}rling and {Ettema }, Dick and {Friman }, Margareta",
booktitle = "Handbook of Sustainable Travel",
publisher = "Springer",

}

RIS

TY - CHAP

T1 - Social marketing in travel demand management

AU - Thøgersen, John

PY - 2013

Y1 - 2013

N2 - Social marketing is an increasingly popular means of Travel Demand Management (TDM) for promoting non-car modes of travel that has proven to be effective, in particular if combined with structural improvements. Successful social marketing is based on a thorough understanding of targeted people’s needs, wants, and perceived barriers. It uses a combination of means to create an attractive offering tailored to these needs, wants, and perceived barriers. It applies established marketing techniques for catching attention to the offerings. However, there are limits to what social marketing can accomplish. In particular, social marketing is limited to cases where only perceived and not real barriers prevent people from using alternative travel modes. A review is given of research on and practical experiences of social marketing in TDM as a basis for evaluating its usefulness.

AB - Social marketing is an increasingly popular means of Travel Demand Management (TDM) for promoting non-car modes of travel that has proven to be effective, in particular if combined with structural improvements. Successful social marketing is based on a thorough understanding of targeted people’s needs, wants, and perceived barriers. It uses a combination of means to create an attractive offering tailored to these needs, wants, and perceived barriers. It applies established marketing techniques for catching attention to the offerings. However, there are limits to what social marketing can accomplish. In particular, social marketing is limited to cases where only perceived and not real barriers prevent people from using alternative travel modes. A review is given of research on and practical experiences of social marketing in TDM as a basis for evaluating its usefulness.

U2 - 10.1007/978-94-007-7034-8

DO - 10.1007/978-94-007-7034-8

M3 - Book chapter

SN - 978-94-007-7033-1

SP - 113

EP - 129

BT - Handbook of Sustainable Travel

A2 - Gärling, Tommy

A2 - Ettema , Dick

A2 - Friman , Margareta

PB - Springer

ER -