Social cognition and consumer psychology

Joshua M. Ackerman; Wilson N. Merrell; Lawrence E. Williams

Social cognition and consumer psychology

Joshua M. Ackerman^*, Wilson N. Merrell, Lawrence E. Williams

^*Corresponding author for this work

Department of Political Science

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

Abstract

Research on consumer psychology has traditionally been organized from an information processing perspective-the principles and mechanisms associated with what consumers attend to and value and the ways this content shapes consumer choice. This chapter reviews key insights from the past decade of consumer literature through this lens. It then introduces a more holistic framework emphasizing multiple explanatory levels of analysis. A levels-of-analysis framework can encompass the information processing approach, expand the understanding of consumer psychology, and address recent calls for theoretical advancements intended to counter concerns about empirical reproducibility. To support this framework, this chapter discusses recent social cognitive and consumer behavior research relevant to different levels of analysis and ends with a set of actionable proposals intended to improve the study of consumers.

Original language	English
Title of host publication	The Oxford Handbook of Social Cognition, Second Edition
Number of pages	25
Publisher	Oxford University Press
Publication date	Aug 2024
Edition	2nd
Pages	971-995
Chapter	35
ISBN (Print)	9780197763414
ISBN (Electronic)	9780197763445
Publication status	Published - Aug 2024

Keywords

Causal Levels
Consumer Behavior
Consumer Motivation
Decision-Making
Information Processing
Levels Of Analysis
Social Cognition

Cite this

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abstract = "Research on consumer psychology has traditionally been organized from an information processing perspective-the principles and mechanisms associated with what consumers attend to and value and the ways this content shapes consumer choice. This chapter reviews key insights from the past decade of consumer literature through this lens. It then introduces a more holistic framework emphasizing multiple explanatory levels of analysis. A levels-of-analysis framework can encompass the information processing approach, expand the understanding of consumer psychology, and address recent calls for theoretical advancements intended to counter concerns about empirical reproducibility. To support this framework, this chapter discusses recent social cognitive and consumer behavior research relevant to different levels of analysis and ends with a set of actionable proposals intended to improve the study of consumers.",

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N2 - Research on consumer psychology has traditionally been organized from an information processing perspective-the principles and mechanisms associated with what consumers attend to and value and the ways this content shapes consumer choice. This chapter reviews key insights from the past decade of consumer literature through this lens. It then introduces a more holistic framework emphasizing multiple explanatory levels of analysis. A levels-of-analysis framework can encompass the information processing approach, expand the understanding of consumer psychology, and address recent calls for theoretical advancements intended to counter concerns about empirical reproducibility. To support this framework, this chapter discusses recent social cognitive and consumer behavior research relevant to different levels of analysis and ends with a set of actionable proposals intended to improve the study of consumers.

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KW - Decision-Making

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KW - Levels Of Analysis

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Social cognition and consumer psychology

Abstract

Keywords

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