Sick, salient and full of salt, sugar and fat: Understanding the impact of nutritional warnings on consumers’ associations through the salience bias

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

Sick, salient and full of salt, sugar and fat : Understanding the impact of nutritional warnings on consumers’ associations through the salience bias. / Ares, Gastón; Antúnez, Lucía; Otterbring, Tobias; Curutchet, María Rosa; Galicia, Luis; Moratorio, Ximena; Bove, Isabel.

In: Food Quality and Preference, Vol. 86, 103991, 12.2020.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Ares, G, Antúnez, L, Otterbring, T, Curutchet, MR, Galicia, L, Moratorio, X & Bove, I 2020, 'Sick, salient and full of salt, sugar and fat: Understanding the impact of nutritional warnings on consumers’ associations through the salience bias', Food Quality and Preference, vol. 86, 103991. https://doi.org/10.1016/j.foodqual.2020.103991

APA

Ares, G., Antúnez, L., Otterbring, T., Curutchet, M. R., Galicia, L., Moratorio, X., & Bove, I. (2020). Sick, salient and full of salt, sugar and fat: Understanding the impact of nutritional warnings on consumers’ associations through the salience bias. Food Quality and Preference, 86, [103991]. https://doi.org/10.1016/j.foodqual.2020.103991

CBE

Ares G, Antúnez L, Otterbring T, Curutchet MR, Galicia L, Moratorio X, Bove I. 2020. Sick, salient and full of salt, sugar and fat: Understanding the impact of nutritional warnings on consumers’ associations through the salience bias. Food Quality and Preference. 86:Article 103991. https://doi.org/10.1016/j.foodqual.2020.103991

MLA

Vancouver

Author

Ares, Gastón ; Antúnez, Lucía ; Otterbring, Tobias ; Curutchet, María Rosa ; Galicia, Luis ; Moratorio, Ximena ; Bove, Isabel. / Sick, salient and full of salt, sugar and fat : Understanding the impact of nutritional warnings on consumers’ associations through the salience bias. In: Food Quality and Preference. 2020 ; Vol. 86.

Bibtex

@article{3636971419c04f42bbe80cbfd39e0d67,
title = "Sick, salient and full of salt, sugar and fat: Understanding the impact of nutritional warnings on consumers{\textquoteright} associations through the salience bias",
abstract = "The aim of the present work was to explore the effect of the inclusion of nutritional warnings on consumer associations with labels of ultra-processed products. The study was conducted in Uruguay at two points in time, before and after the compulsory implementation of nutritional warnings. A total of 163 participants evaluated three labels of ultra-processed products using a word association task. In the first evaluation (T1), performed 9 months before the entry into force of nutritional warnings, labels were presented without warnings. Nine months later (15 days after the entry into force of the policy), participants evaluated the labels with warnings again (T2). Data were analyzed using content analysis. At T1, when labels were presented without nutritional warnings, responses to the word association task were related to a description of the product category, expected sensory characteristics of the products, brand names, liking and eating occasions. However, when the labels were presented with the warnings at T2, a significant increase in the frequency of mention of responses was observed within the categories Excessive content of sugar/fat/sodium, Not healthy, Diseases and negative health conditions, Rejection to consume, and Unexpected information. Results from the present work suggest that immediately after their implementation, nutritional warnings cause a salience bias that make excessive nutrient content and its negative health consequences more salient in consumers{\textquoteright} minds, especially in the case of products with a particular health-related connotation.",
keywords = "Front-of-package, Heuristics, Nutrition information, Public policy, Word association",
author = "Gast{\'o}n Ares and Luc{\'i}a Ant{\'u}nez and Tobias Otterbring and Curutchet, {Mar{\'i}a Rosa} and Luis Galicia and Ximena Moratorio and Isabel Bove",
year = "2020",
month = dec,
doi = "10.1016/j.foodqual.2020.103991",
language = "English",
volume = "86",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Sick, salient and full of salt, sugar and fat

T2 - Understanding the impact of nutritional warnings on consumers’ associations through the salience bias

AU - Ares, Gastón

AU - Antúnez, Lucía

AU - Otterbring, Tobias

AU - Curutchet, María Rosa

AU - Galicia, Luis

AU - Moratorio, Ximena

AU - Bove, Isabel

PY - 2020/12

Y1 - 2020/12

N2 - The aim of the present work was to explore the effect of the inclusion of nutritional warnings on consumer associations with labels of ultra-processed products. The study was conducted in Uruguay at two points in time, before and after the compulsory implementation of nutritional warnings. A total of 163 participants evaluated three labels of ultra-processed products using a word association task. In the first evaluation (T1), performed 9 months before the entry into force of nutritional warnings, labels were presented without warnings. Nine months later (15 days after the entry into force of the policy), participants evaluated the labels with warnings again (T2). Data were analyzed using content analysis. At T1, when labels were presented without nutritional warnings, responses to the word association task were related to a description of the product category, expected sensory characteristics of the products, brand names, liking and eating occasions. However, when the labels were presented with the warnings at T2, a significant increase in the frequency of mention of responses was observed within the categories Excessive content of sugar/fat/sodium, Not healthy, Diseases and negative health conditions, Rejection to consume, and Unexpected information. Results from the present work suggest that immediately after their implementation, nutritional warnings cause a salience bias that make excessive nutrient content and its negative health consequences more salient in consumers’ minds, especially in the case of products with a particular health-related connotation.

AB - The aim of the present work was to explore the effect of the inclusion of nutritional warnings on consumer associations with labels of ultra-processed products. The study was conducted in Uruguay at two points in time, before and after the compulsory implementation of nutritional warnings. A total of 163 participants evaluated three labels of ultra-processed products using a word association task. In the first evaluation (T1), performed 9 months before the entry into force of nutritional warnings, labels were presented without warnings. Nine months later (15 days after the entry into force of the policy), participants evaluated the labels with warnings again (T2). Data were analyzed using content analysis. At T1, when labels were presented without nutritional warnings, responses to the word association task were related to a description of the product category, expected sensory characteristics of the products, brand names, liking and eating occasions. However, when the labels were presented with the warnings at T2, a significant increase in the frequency of mention of responses was observed within the categories Excessive content of sugar/fat/sodium, Not healthy, Diseases and negative health conditions, Rejection to consume, and Unexpected information. Results from the present work suggest that immediately after their implementation, nutritional warnings cause a salience bias that make excessive nutrient content and its negative health consequences more salient in consumers’ minds, especially in the case of products with a particular health-related connotation.

KW - Front-of-package

KW - Heuristics

KW - Nutrition information

KW - Public policy

KW - Word association

UR - http://www.scopus.com/inward/record.url?scp=85086177115&partnerID=8YFLogxK

U2 - 10.1016/j.foodqual.2020.103991

DO - 10.1016/j.foodqual.2020.103991

M3 - Journal article

AN - SCOPUS:85086177115

VL - 86

JO - Food Quality and Preference

JF - Food Quality and Preference

SN - 0950-3293

M1 - 103991

ER -