This chapter discusses the contested practice of sharing pictures and information of one’s children on social media, newly coined as “sharenting”. Based on a multi-case study of eight Danish first-time parent couples’ uses and experiences of digital media in relation to their new role as parents, the chapter identifies four types of communicative orientation that characterise parents’ approach to Facebook as a social network site (SNS). The four types are expressed through differences in aesthetics, values and attitudes toward sharenting and consist of 1) family-oriented, 2) peer-oriented, 3) oppositional and 4) non-use. On this basis, the chapter discusses the ways in which sharenting poses new challenges and demands for “good parenting”.