Department of Management

Shaping enterprising behaviour through nudging

Research output: Contribution to conferencePaperResearchpeer-review

Nudging is increasingly acknowledged as a way to encourage change in behavior. Research shows that through the use of persuasive techniques individuals can be steered towards more effective decision-making. Using explicit nudging strategies in entrepreneurship education may create awareness about choice patterns and change the way individuals think about their entrepreneurial potential. Nudging techniques may be able to unlock doors and bring students beyond the unseen boundaries of the self towards the kind of learning (growth) that develops self-efficacy and an entrepreneurial mindset. Thus, nudging techniques may promote, strengthen and develop learning beyond the limitations of what we already do.
Original languageEnglish
Publication yearApr 2014
Number of pages16
Publication statusPublished - Apr 2014
EventEuropean Entrepreneurship Education Conference: Questions we care about - School of Economics University of Turku, Turku, Finland
Duration: 9 Apr 201411 Apr 2014


ConferenceEuropean Entrepreneurship Education Conference
LocationSchool of Economics University of Turku

    Research areas

  • Enterprise, Entrepreneurship, Pedagogy, Nudging

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