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Service and Big Data business model in a world of persuasive technologies

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The ability to make business model innovation has been known for more than a decade. The support and the ability of BMI provides for companies wanting to push their business can be seen in increasing number of cases, in the literature. The technology now provides the next phase of BMI with persuasive technology. The
purpose with this paper is to explore the possibilities and challenges that arise with the servitization, BMI and persuasive business models, in relation to understanding, development and implementation.
Translated title of the contributionService og big data forretningsmodeller i en verden af indflydelsesrige og overbevisende teknologier
Original languageEnglish
Publication year15 Dec 2015
Number of pages5
Publication statusPublished - 15 Dec 2015
EventGlobal Wireless Summit 2015: Democratizing Communications - Hyderabad, India, Hyderabad, India
Duration: 13 Dec 201516 Dec 2015
Conference number: 5


ConferenceGlobal Wireless Summit 2015
LocationHyderabad, India
Internet address

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