Repurposing the Ruin to Remember: Multimodal Rhetoric and Cultural Memory in the Post-Soviet Memorial Museum

TY - JOUR

T1 - Repurposing the Ruin to Remember:

T2 - Multimodal Rhetoric and Cultural Memory in the Post-Soviet Memorial Museum

AU - Allison, Marcia Clare

PY - 2022/12

Y1 - 2022/12

N2 - The memory turn in the humanities has been crucial for understanding the rhetorical work memorials and museums perform for the state. However, the postmodern development of the hybrid memorial museum remains underexamined as a unique rhetorical artifact. In this article, I combine postmodern museology with material rhetoric and multimodal argumentation to critique the particular trend of repurposing historical buildings from the commemorated moment in question into the physical memorial museum itself. Building from previous literature exploring juxtaposition as argument, I contend that repurposing ruins into memorial museums uses authenticity to create a kisceral rhetorical juxtaposition between the ruin’s former and current life as an argumentative strategy. Such work thus makes the repurposed memorial museum both a container and rhetorical object of memory. To exemplify this, I perform a rhetorical critique in situ of the Memorial Museum of the German Division of Marienborn (Gedenkstätte Deutsche Teilung Marienborn [GDTM]): a former East German border crossing. I show how GDTM leverages its architectural authenticity through this Janus-faced juxtaposition to curate cultural memory discourses regarding German unification. In conclusion, I posit how further post-Soviet infrastructures and other repurposed memorial museums offer a critical rhetoric that in our political climes is never more needed.

AB - The memory turn in the humanities has been crucial for understanding the rhetorical work memorials and museums perform for the state. However, the postmodern development of the hybrid memorial museum remains underexamined as a unique rhetorical artifact. In this article, I combine postmodern museology with material rhetoric and multimodal argumentation to critique the particular trend of repurposing historical buildings from the commemorated moment in question into the physical memorial museum itself. Building from previous literature exploring juxtaposition as argument, I contend that repurposing ruins into memorial museums uses authenticity to create a kisceral rhetorical juxtaposition between the ruin’s former and current life as an argumentative strategy. Such work thus makes the repurposed memorial museum both a container and rhetorical object of memory. To exemplify this, I perform a rhetorical critique in situ of the Memorial Museum of the German Division of Marienborn (Gedenkstätte Deutsche Teilung Marienborn [GDTM]): a former East German border crossing. I show how GDTM leverages its architectural authenticity through this Janus-faced juxtaposition to curate cultural memory discourses regarding German unification. In conclusion, I posit how further post-Soviet infrastructures and other repurposed memorial museums offer a critical rhetoric that in our political climes is never more needed.

KW - Soviet Union

KW - authenticity

KW - cultural memory

KW - juxtaposition

KW - memorial museums

KW - multimodal rhetoric

KW - ruins

U2 - 10.1177/15327086221093552

DO - 10.1177/15327086221093552

M3 - Journal article

SN - 1532-7086

VL - 22

SP - 576

EP - 592

JO - Cultural Studies - Critical Methodologies

JF - Cultural Studies - Critical Methodologies

IS - 6

ER -