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Replication and extension of framing effects to compliance with health behaviors during pandemics

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Replication and extension of framing effects to compliance with health behaviors during pandemics. / Otterbring, Tobias; Festila, Alexandra; Folwarczny, Michal.

In: Safety Science, Vol. 134, 105065, 02.2021.

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Otterbring, Tobias ; Festila, Alexandra ; Folwarczny, Michal. / Replication and extension of framing effects to compliance with health behaviors during pandemics. In: Safety Science. 2021 ; Vol. 134.

Bibtex

@article{f65babf7c02c41729dbbf22ce6105f11,
title = "Replication and extension of framing effects to compliance with health behaviors during pandemics",
abstract = "Outbreaks of infectious diseases represent a significant challenge for health authorities around the world. Public cooperation and compliance with health recommendations constitute critical steps to stop the spread of such diseases. But how should these recommendations be framed to achieve the most desirable outcomes? Across two experiments, we show that the classic Asian Disease Problem (Tversy and Kahneman, 1981) is replicable, regardless of disease type (real vs. hypothetical). Thus, people are less (vs. more) willing to take risks when information is positively (negatively) framed, irrespective of disease type, although they are generally more risk-averse in real pandemics. Furthermore, people high (vs. low) in emotionality are more willing to comply with preventive health behaviors when information is framed positively (vs. negatively), but only in the case of a real disease. These findings provide a range of insights into the design and management of health recommendations aimed at promoting public health.",
keywords = "Covid-19, Framing, Health behavior, Replication, Swine flu",
author = "Tobias Otterbring and Alexandra Festila and Michal Folwarczny",
note = "Funding Information: This project was supported by a grant awarded to the first author by the Aarhus University Research Foundation (Aarhus Universitets Forskningsfond; AUFF). The authors are grateful to Marcus B{\"a}ck Hjorth for help with data collection in Study 1. Publisher Copyright: {\textcopyright} 2020 The Authors Copyright: Copyright 2020 Elsevier B.V., All rights reserved.",
year = "2021",
month = feb,
doi = "10.1016/j.ssci.2020.105065",
language = "English",
volume = "134",
journal = "Safety Science",
issn = "0925-7535",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - Replication and extension of framing effects to compliance with health behaviors during pandemics

AU - Otterbring, Tobias

AU - Festila, Alexandra

AU - Folwarczny, Michal

N1 - Funding Information: This project was supported by a grant awarded to the first author by the Aarhus University Research Foundation (Aarhus Universitets Forskningsfond; AUFF). The authors are grateful to Marcus Bäck Hjorth for help with data collection in Study 1. Publisher Copyright: © 2020 The Authors Copyright: Copyright 2020 Elsevier B.V., All rights reserved.

PY - 2021/2

Y1 - 2021/2

N2 - Outbreaks of infectious diseases represent a significant challenge for health authorities around the world. Public cooperation and compliance with health recommendations constitute critical steps to stop the spread of such diseases. But how should these recommendations be framed to achieve the most desirable outcomes? Across two experiments, we show that the classic Asian Disease Problem (Tversy and Kahneman, 1981) is replicable, regardless of disease type (real vs. hypothetical). Thus, people are less (vs. more) willing to take risks when information is positively (negatively) framed, irrespective of disease type, although they are generally more risk-averse in real pandemics. Furthermore, people high (vs. low) in emotionality are more willing to comply with preventive health behaviors when information is framed positively (vs. negatively), but only in the case of a real disease. These findings provide a range of insights into the design and management of health recommendations aimed at promoting public health.

AB - Outbreaks of infectious diseases represent a significant challenge for health authorities around the world. Public cooperation and compliance with health recommendations constitute critical steps to stop the spread of such diseases. But how should these recommendations be framed to achieve the most desirable outcomes? Across two experiments, we show that the classic Asian Disease Problem (Tversy and Kahneman, 1981) is replicable, regardless of disease type (real vs. hypothetical). Thus, people are less (vs. more) willing to take risks when information is positively (negatively) framed, irrespective of disease type, although they are generally more risk-averse in real pandemics. Furthermore, people high (vs. low) in emotionality are more willing to comply with preventive health behaviors when information is framed positively (vs. negatively), but only in the case of a real disease. These findings provide a range of insights into the design and management of health recommendations aimed at promoting public health.

KW - Covid-19

KW - Framing

KW - Health behavior

KW - Replication

KW - Swine flu

UR - http://www.scopus.com/inward/record.url?scp=85094322752&partnerID=8YFLogxK

U2 - 10.1016/j.ssci.2020.105065

DO - 10.1016/j.ssci.2020.105065

M3 - Journal article

AN - SCOPUS:85094322752

VL - 134

JO - Safety Science

JF - Safety Science

SN - 0925-7535

M1 - 105065

ER -