Department of Management

Reference price response across store formats

Research output: Contribution to conferencePaperResearchpeer-review

  • Anne Odile Peschel
  • Ossama x Ossama Elshiewy, Chair of Marketing, Georg-August-University Goettingen, Germany
Original languageEnglish
Publication year2018
Publication statusPublished - 2018
EventEuropean Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018


ConferenceEuropean Marketing Academy Conference 2018
LocationUniversity of Strathclyde
CountryUnited Kingdom
Internet address

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ID: 133268706