TY - JOUR
T1 - Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
T2 - Investigating the Determinants of In-Store Proximity M-Payment Usage
AU - Wagner, Gerhard
AU - Steinmann, Sascha
AU - Hälsig, Frank
AU - Schramm-Klein, Hanna
PY - 2021
Y1 - 2021
N2 - This paper investigates the adoption and use of proximity mobile payment services in retail stores, which relevance has largely increased through the corona virus disease and the need for COVID-19 prevention methods and instruments. Despite the growing usage of mobile applications for a number of everyday tasks, in recent years, the diffusion of in-store proximity m-payment in many countries is still low, and the actual usage is sparse. To understand which factors can motivate consumers to use proximity m-payment services in retail stores, this study combines the individual disposition to adopt and use in-store m-payment technologies with system-based evaluations. By applying a conceptual model to a representative sample (N = 3, 250) of grocery store shoppers, the results provide evidence of a general effect of technology readiness on consumers' behavioural intention to use instore m-payment.
AB - This paper investigates the adoption and use of proximity mobile payment services in retail stores, which relevance has largely increased through the corona virus disease and the need for COVID-19 prevention methods and instruments. Despite the growing usage of mobile applications for a number of everyday tasks, in recent years, the diffusion of in-store proximity m-payment in many countries is still low, and the actual usage is sparse. To understand which factors can motivate consumers to use proximity m-payment services in retail stores, this study combines the individual disposition to adopt and use in-store m-payment technologies with system-based evaluations. By applying a conceptual model to a representative sample (N = 3, 250) of grocery store shoppers, the results provide evidence of a general effect of technology readiness on consumers' behavioural intention to use instore m-payment.
KW - Extended Technology Readiness Acceptance Model (eTRAM)
KW - In-store service
KW - Proximity mobile payment adoption
KW - Technology readiness
UR - http://www.scopus.com/inward/record.url?scp=85122759088&partnerID=8YFLogxK
U2 - 10.15358/0344-1369-2021-1-2-23
DO - 10.15358/0344-1369-2021-1-2-23
M3 - Journal article
SN - 0344-1369
VL - 43
SP - 23
EP - 36
JO - Marketing
JF - Marketing
IS - 1-2
ER -