Department of Management

Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Standard

Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol. / Aschemann-Witzel, Jessica; Grunert, Klaus G; Bolton, Lisa E.

International Food Marketing Research Symposium: Conference proceedings 2014. ed. / John Stanton; Mark Lang; Klaus Grunert. Vol. 2014 Institute of Food Products Marketing, 2014. p. 3-13.

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Harvard

Aschemann-Witzel, J, Grunert, KG & Bolton, LE 2014, Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol. in J Stanton, M Lang & K Grunert (eds), International Food Marketing Research Symposium: Conference proceedings 2014. vol. 2014, Institute of Food Products Marketing, pp. 3-13, International Food Marketing Research Symposium, Aarhus, Denmark, 19/06/2014. <http://institutefpm.com/PDFs/IFPM14_Part_2.pdf>

APA

Aschemann-Witzel, J., Grunert, K. G., & Bolton, L. E. (2014). Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol. In J. Stanton, M. Lang, & K. Grunert (Eds.), International Food Marketing Research Symposium: Conference proceedings 2014 (Vol. 2014, pp. 3-13). Institute of Food Products Marketing. http://institutefpm.com/PDFs/IFPM14_Part_2.pdf

CBE

Aschemann-Witzel J, Grunert KG, Bolton LE. 2014. Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol. Stanton J, Lang M, Grunert K, editors. In International Food Marketing Research Symposium: Conference proceedings 2014. Institute of Food Products Marketing. pp. 3-13.

MLA

Aschemann-Witzel, Jessica, Klaus G Grunert and Lisa E. Bolton "Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol"., Stanton, John Lang, Mark Grunert, Klaus (editors). International Food Marketing Research Symposium: Conference proceedings 2014. Chapter Part 2, Institute of Food Products Marketing. 2014, 3-13.

Vancouver

Aschemann-Witzel J, Grunert KG, Bolton LE. Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol. In Stanton J, Lang M, Grunert K, editors, International Food Marketing Research Symposium: Conference proceedings 2014. Vol. 2014. Institute of Food Products Marketing. 2014. p. 3-13

Author

Aschemann-Witzel, Jessica ; Grunert, Klaus G ; Bolton, Lisa E. / Red Wine Wonder-Pill? US and Danish Supplement Consumer´s Reaction to Resveratrol. International Food Marketing Research Symposium: Conference proceedings 2014. editor / John Stanton ; Mark Lang ; Klaus Grunert. Vol. 2014 Institute of Food Products Marketing, 2014. pp. 3-13

Bibtex

@inproceedings{b36197cf1c3a46bb8cc2dbbbf4ae8d96,
title = "Red Wine Wonder-Pill?: US and Danish Supplement Consumer´s Reaction to Resveratrol",
author = "Jessica Aschemann-Witzel and Grunert, {Klaus G} and Bolton, {Lisa E.}",
year = "2014",
language = "English",
isbn = "978-0-9856080-2-6",
volume = "2014",
pages = "3--13",
editor = "John Stanton and Mark Lang and Klaus Grunert",
booktitle = "International Food Marketing Research Symposium",
publisher = "Institute of Food Products Marketing",
note = "International Food Marketing Research Symposium ; Conference date: 19-06-2014 Through 20-06-2014",

}

RIS

TY - GEN

T1 - Red Wine Wonder-Pill?

T2 - International Food Marketing Research Symposium

AU - Aschemann-Witzel, Jessica

AU - Grunert, Klaus G

AU - Bolton, Lisa E.

PY - 2014

Y1 - 2014

M3 - Article in proceedings

SN - 978-0-9856080-2-6

VL - 2014

SP - 3

EP - 13

BT - International Food Marketing Research Symposium

A2 - Stanton, John

A2 - Lang, Mark

A2 - Grunert, Klaus

PB - Institute of Food Products Marketing

Y2 - 19 June 2014 through 20 June 2014

ER -