Public remembering of Sochi 2014 at a time of war: The Kremlin’s Soft Disempowerment through Sport

Vitaly Kazakov

doi:10.4324/9781003348238-7

Public remembering of Sochi 2014 at a time of war: The Kremlin’s Soft Disempowerment through Sport

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

Abstract

This chapter discusses the geopolitical economy of sport related to the aftermath of the Sochi Olympic Games in 2014. This mega-event case is examined in the context of the soft power, soft disempowerment, and sportswashing frameworks but, unlike other studies, analyses the short-, medium-, and long-term reputational consequences of hosting the event. The public negotiating and remembering period from 2014 to 2022 is documented, including contrasting Russia's attempts to use the Sochi Games to project an image of a new and cosmopolitan country, with the subsequent hard power crises and scandals that weakened the potential soft power effects. The chapter concludes with findings supporting soft disempowerment, within the context of complex and fluid reputational legacies.

Original language	English
Title of host publication	The Geopolitical Economy of Sport: Power, Politics, Money, and the State
Editors	Simon Chadwick, Paul Widdop, Michael Goldman
Volume	1
Place of publication	London
Publisher	Routledge
Publication date	6 Jun 2023
Pages	42-48
Chapter	6
DOIs	https://doi.org/10.4324/9781003348238-7
Publication status	Published - 6 Jun 2023
Externally published	Yes

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abstract = "This chapter discusses the geopolitical economy of sport related to the aftermath of the Sochi Olympic Games in 2014. This mega-event case is examined in the context of the soft power, soft disempowerment, and sportswashing frameworks but, unlike other studies, analyses the short-, medium-, and long-term reputational consequences of hosting the event. The public negotiating and remembering period from 2014 to 2022 is documented, including contrasting Russia's attempts to use the Sochi Games to project an image of a new and cosmopolitan country, with the subsequent hard power crises and scandals that weakened the potential soft power effects. The chapter concludes with findings supporting soft disempowerment, within the context of complex and fluid reputational legacies.",

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Public remembering of Sochi 2014 at a time of war: The Kremlin’s Soft Disempowerment through Sport. / Kazakov, Vitaly.
The Geopolitical Economy of Sport: Power, Politics, Money, and the State. ed. / Simon Chadwick; Paul Widdop; Michael Goldman. Vol. 1 London: Routledge, 2023. p. 42-48.

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

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N2 - This chapter discusses the geopolitical economy of sport related to the aftermath of the Sochi Olympic Games in 2014. This mega-event case is examined in the context of the soft power, soft disempowerment, and sportswashing frameworks but, unlike other studies, analyses the short-, medium-, and long-term reputational consequences of hosting the event. The public negotiating and remembering period from 2014 to 2022 is documented, including contrasting Russia's attempts to use the Sochi Games to project an image of a new and cosmopolitan country, with the subsequent hard power crises and scandals that weakened the potential soft power effects. The chapter concludes with findings supporting soft disempowerment, within the context of complex and fluid reputational legacies.

AB - This chapter discusses the geopolitical economy of sport related to the aftermath of the Sochi Olympic Games in 2014. This mega-event case is examined in the context of the soft power, soft disempowerment, and sportswashing frameworks but, unlike other studies, analyses the short-, medium-, and long-term reputational consequences of hosting the event. The public negotiating and remembering period from 2014 to 2022 is documented, including contrasting Russia's attempts to use the Sochi Games to project an image of a new and cosmopolitan country, with the subsequent hard power crises and scandals that weakened the potential soft power effects. The chapter concludes with findings supporting soft disempowerment, within the context of complex and fluid reputational legacies.

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Public remembering of Sochi 2014 at a time of war: The Kremlin’s Soft Disempowerment through Sport

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