Department of Management

Pride and prejudice - a comparison of consumer preferences for country-of-origins of imported organic foods in Germany and China

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

The aim is to investigate why and when consumers in an emerging economy vs. an
economically developed country prefer imported to domestic organic food products. A
domestic country bias has been found mostly in developed countries. Three studies were
conducted with organic consumers in China and Germany: In-store interviews, focus groups
and an online survey. A strong domestic country bias for organic food products is confirmed
in Germany, and to a much lesser extent in China. German consumers prefer products
imported from countries that are geographically and culturally close. Food safety and health
concerns are the primary reasons for Chinese consumers buying organic food. Hence, organic
products from developed countries are preferred because of institutions they trust will secure
high and credible organic standards. This gives economically developed countries a
competitive advantage on the world market.
Original languageEnglish
Publication year2018
Publication statusPublished - 2018
EventEMAC 2018 - Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
Conference number: 47


ConferenceEMAC 2018
CountryUnited Kingdom

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