Department of Management

Pricing and consumer decision making for premium private labels in grocery retailing

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Sascha Steinmann
  • Katharina Maria Fonferek, Free University Berlin, Germany
  • Hanna Schramm-Klein, University of Siegen, Germany
  • Gerhard Wagner, University of Siegen, Germany
Original languageEnglish
Title of host publicationProceedings of the Colloquium on European Research in Retailing (CERR) 2020
EditorsMarta Frasquet
Number of pages6
Volume5
Place of publicationValencia
PublisherUniversidad de Valencia
Publication year2020
Pages57-62
ISBN (print)978-84-09-23403-5
Publication statusPublished - 2020
Event5th Colloquium on European Research in Retailing (CERR 2020): Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives - University of Valencia & Online, Valencia, Spain
Duration: 1 Sep 20202 Sep 2020

Conference

Conference5th Colloquium on European Research in Retailing (CERR 2020)
LocationUniversity of Valencia & Online
LandSpain
ByValencia
Periode01/09/202002/09/2020

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