Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food

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Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food. / Temesi, Ágoston; Bacsó, Ágnes; Grunert, Klaus G.; Lakner, Zoltán.

In: Nutrients, Vol. 11, No. 4, 740, 2019.

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Temesi, Ágoston ; Bacsó, Ágnes ; Grunert, Klaus G. ; Lakner, Zoltán. / Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food. In: Nutrients. 2019 ; Vol. 11, No. 4.

Bibtex

@article{e9a7468c13b2487ea2c21dcdce9996eb,
title = "Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food",
abstract = "This study has revealed the role of a new factor, perceived correspondence of health effects, in consumer acceptance of functional foods. Using a web survey of 1016 people, we hypothesized and verified the following: when an ingredient does not occur naturally in the carrier but the consumer assigns the same health effect to it as to the carrier, the product’s acceptance will be more positive than it would be if an identical health effect was not associated with the carrier and the functional ingredient. Factors influencing consumer acceptance were examined via binary logistic regression models. According to the results, if a functional food developer fortifies the carrier with an ingredient that does not occur naturally in the carrier, the product can expect higher acceptance if the health effects perceived by consumers are properly matched. In general, it has been found that expected taste and awareness of the product were decisive in all demographic and income groups, whereas perceived correspondence of health effects had a lesser, but still positive influence on acceptance.",
keywords = "Carrier foods, Consumer research, Functional ingredients, Loglinear analysis",
author = "{\'A}goston Temesi and {\'A}gnes Bacs{\'o} and Grunert, {Klaus G.} and Zolt{\'a}n Lakner",
year = "2019",
doi = "10.3390/nu11040740",
language = "English",
volume = "11",
journal = "Nutrients",
issn = "2072-6643",
publisher = "M D P I AG",
number = "4",

}

RIS

TY - JOUR

T1 - Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food

AU - Temesi, Ágoston

AU - Bacsó, Ágnes

AU - Grunert, Klaus G.

AU - Lakner, Zoltán

PY - 2019

Y1 - 2019

N2 - This study has revealed the role of a new factor, perceived correspondence of health effects, in consumer acceptance of functional foods. Using a web survey of 1016 people, we hypothesized and verified the following: when an ingredient does not occur naturally in the carrier but the consumer assigns the same health effect to it as to the carrier, the product’s acceptance will be more positive than it would be if an identical health effect was not associated with the carrier and the functional ingredient. Factors influencing consumer acceptance were examined via binary logistic regression models. According to the results, if a functional food developer fortifies the carrier with an ingredient that does not occur naturally in the carrier, the product can expect higher acceptance if the health effects perceived by consumers are properly matched. In general, it has been found that expected taste and awareness of the product were decisive in all demographic and income groups, whereas perceived correspondence of health effects had a lesser, but still positive influence on acceptance.

AB - This study has revealed the role of a new factor, perceived correspondence of health effects, in consumer acceptance of functional foods. Using a web survey of 1016 people, we hypothesized and verified the following: when an ingredient does not occur naturally in the carrier but the consumer assigns the same health effect to it as to the carrier, the product’s acceptance will be more positive than it would be if an identical health effect was not associated with the carrier and the functional ingredient. Factors influencing consumer acceptance were examined via binary logistic regression models. According to the results, if a functional food developer fortifies the carrier with an ingredient that does not occur naturally in the carrier, the product can expect higher acceptance if the health effects perceived by consumers are properly matched. In general, it has been found that expected taste and awareness of the product were decisive in all demographic and income groups, whereas perceived correspondence of health effects had a lesser, but still positive influence on acceptance.

KW - Carrier foods

KW - Consumer research

KW - Functional ingredients

KW - Loglinear analysis

UR - http://www.scopus.com/inward/record.url?scp=85064199358&partnerID=8YFLogxK

U2 - 10.3390/nu11040740

DO - 10.3390/nu11040740

M3 - Journal article

C2 - 30934965

AN - SCOPUS:85064199358

VL - 11

JO - Nutrients

JF - Nutrients

SN - 2072-6643

IS - 4

M1 - 740

ER -