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Patterns and Regularities in the European Marketing Academic Community: A Social Network Analysis of the EMAC Annual Conferences 2000-2010

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  • Katrine Christensen, Denmark
  • Athanasios Krystallis Krontalis, Denmark
  • Robert P. Ormrod
Recent years have seen a growing interest in the nature of scientific collaboration, as researchers have become interested in how knowledge is generated in research communities. The aim of the current paper is to provide insights into the structure of the European Marketing Academy (EMAC) and to examine the appearance of patterns and regularities in the way EMAC members choose collaboration partners. The work is based on a Social Network Analysis of the co-authored publications presented at the 2000-2010 EMAC conferences. Results show that the main selection criteria for choosing collaboration partners is socio-cultural and geographical proximity rather than marketing sub-discipline, pointing towards a very systematic tendency for EMAC members to be organised around institutions in the same or culturally related countries.
Original languageEnglish
Title of host publicationConference Proceedings of the 2011 EMAC Conference, Ljubliana, Slovenia
Number of pages7
PublisherEuropean Marketing Academy - EMAC
Publication year2011
Pages1-7
Publication statusPublished - 2011

    Research areas

  • EMAC, Social network analysis, Co-authorship, Geograhical clustering, Track-based clustering

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