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"Othering the Self and Same-ing the Other": Australians watching Nordic Noir

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In this chapter we explore how some international viewers of Danish television drama saw in Danish series a lifeworld and society closer to their own than that depicted in domestic drama series, which they in turn are highly critical of. We understand this as a dialectic process of “othering the Self and same-ing the Other”. Though present to varying degrees in other countries, this process was particularly salient in Australia, where Danish series have enjoyed relatively impressive ratings on the Special Broadcasting Service over the past 15 years. We explain the dialectic process through a combination of factors, including the “hyper realism” of the aesthetics and character performances in the Danish series; the fairly limited knowledge that Australian audiences have of Denmark; Denmark’s reputation as a progressive society worth aspiring to; and the so-called “cultural cringe” that viewers instinctively feel towards products from their own culture.
Original languageEnglish
Title of host publicationThe Global Audiences of Danish TV Drama
EditorsPia Majbritt Jensen, Ushma Chauhan Jacobsen
Number of pages17
Place of publicationGothenburg
PublisherNordicom
Publication year2020
Pages21-37
Chapter2
ISBN (print)978-91-88855-21-3
ISBN (Electronic)978-91-88855-22-0
Publication statusPublished - 2020

    Research areas

  • transnational television, Danish TV, media policy and practice, Nordic Noir, international television market, audiences

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