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On the unexpected differences in media usage in purchasing in France and Flanders

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Department of Management
Original languageEnglish
JournalSystemes d'Information et Management
Volume14
Issue1
Pages (from-to)37-76
Number of pages40
ISSN1260-4984
Publication statusPublished - 2009

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ID: 219623