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On the importance of considering consumers' preferences heterogeneity in the evaluation of mass customisation postponement strategies

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication year2010
Publication statusPublished - 2010
Externally publishedYes
Event16th International working seminars on Production Economics - Innsbruck, Austria
Duration: 1 Mar 20105 Mar 2010

Conference

Conference16th International working seminars on Production Economics
CountryAustria
CityInnsbruck
Period01/03/201005/03/2010

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ID: 240131