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On the importance of considering consumers' preferences heterogeneity in the evaluation of mass customisation postponement strategies
Research output: Contribution to conference › Paper › Research › peer-review
- Hartanto Wong
- M. Naim, Denmark
| Original language | English |
|---|---|
| Publication year | 2010 |
| Publication status | Published - 2010 |
| Externally published | Yes |
| Event | 16th International working seminars on Production Economics - Innsbruck, Austria Duration: 1 Mar 2010 → 5 Mar 2010 |
Conference
| Conference | 16th International working seminars on Production Economics |
|---|---|
| Country | Austria |
| City | Innsbruck |
| Period | 01/03/2010 → 05/03/2010 |
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ID: 240131