Department of Economics and Business Economics

On the evaluation of commonality strategy in product line design: The effect of valuation change and distribution channel structure

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Hartanto Wijaya Wong
  • Dharma Lesmono, Parahyangan Catholic University, Indonesia
  • Dilip Chhajed
  • ,
  • Kilsun Kim
Original languageEnglish
JournalOmega: The International Journal of Management Science
Pages (from-to)14-25
Publication statusPublished - 2019

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ID: 120770417