On the design of satisfaction studies

Kai Kristensen, Jacob Kjær Eskildsen

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch

Abstract

In the effect sampling method, presentation of researcher, the intro text, the order of questions in the questionnaire along with the number of categories in the rating scale is tested in relation to the design of satisfaction studies. Based on the analyses specific recommendations for designing satisfaction studies are given.
Original languageEnglish
Title of host publicationProceedings of the MAAOE Conference 2008
Number of pages14
Publication date2008
Pages143-154
Publication statusPublished - 2008
EventMAAOE  2008 - Århus, Denmark
Duration: 13 Oct 200816 Oct 2008
Conference number: VII

Conference

ConferenceMAAOE  2008
NumberVII
Country/TerritoryDenmark
CityÅrhus
Period13/10/200816/10/2008

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