Department of Management

Økologi i de offentlige køkkener

Research output: Book/anthology/dissertation/reportReport

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Background and objective: It is the government's goal that 60% of all public meals should be organic by 2020. Today around half a million meals are served every day in the public register. Since the Danish consumer interest in ecology and sustainability is increasing it is natural to try to bring the percentage of organic ingredients in public meals up. The public meals range widely, and to identify public support for the Government's Organic Action Plan 2020, it is the aim of this report to examine the Danish consumers´ attitude to increased use of ecology in the various public kitchens. It is also the aim to clarify the diversity of public attitudes, while taking consumer's personal consumption of organic products into consideration in order to take this into account in the transformation of the public kitchen.
Method: The report is based on a web-based questionnaire, where the consumer is asked to give their views on organic meals in public kitchens and a number of variables that may affect this position - values, norms, environmental awareness, consumption of ecology and demographic characteristics. The questionnaire was also designed to uncover consumer awareness of organic eating brands.
Results: A total of 1,005 respondents completed the questionnaire. Overall the study's main conclusion is that the Danish population predominantly has a positive attitude towards promoting organic food in public kitchens. The study also shows that there is little knowledge of the organic eating brands, that one's social and personal norms is related to attitudes towards ecology in the public kitchens and the support for increased ecology is greatest among, women, city dwellers, young people and people with higher incomes and longer education.
Original languageDanish
Place of publicationTjele
PublisherDCA - Nationalt Center for Fødevarer og Jordbrug
Number of pages57
ISBN (Print)978-87-92869-99-9
Publication statusPublished - 2014
SeriesDCA rapport
Number039
ISSN2245-1684

Bibliographical note

Ikke udgivet 16.2.2014/bs

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