Department of Economics and Business Economics

Now or never! The effect of deadlines on charitable giving: Evidence from two natural field experiments

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review



Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a "now-or-never" effect; either donations are made immediately or not at all.

Original languageEnglish
JournalJournal of Behavioral and Experimental Economics
Pages (from-to)78–87
Number of pages10
Publication statusPublished - 2017

    Research areas

  • Avoiding-the-ask, Charitable giving, Deadline, Field experiment, Time preference

See relations at Aarhus University Citationformats

Download statistics

No data available

ID: 100013670