Abstract
Rīga, Latvia went through a failed rebranding process as the forerunner of its status as a European Capital of Culture (2014). The same thing happened in Aarhus, Denmark. Aarhus will be a European Capital of Culture (2017) and leading to this, it went through a failed rebranding process. Based on our analysis of the causes of the failed rebranding efforts, we shall venture into recommendations for rebranding of cities. http://www.iscap.ipp.pt/cei/ebooks.html
| Translated title of the contribution | Forsømte fortællinger om byer og forfejlet rebranding med fokus på Riga og Aarhus. |
|---|---|
| Original language | English |
| Title of host publication | Viagens Intemporais pelo Saber / [Timeless Journeys through Knowledge] : Mapas, Redes e Histórias / [Maps, networks and histories] |
| Editors | Catarina Monteiro, Clara Sarmento, Gisela Hasparyk |
| Number of pages | 12 |
| Place of publication | Centre for Intercultural Studies, at ISCAP-Polytechnic of Porto |
| Publisher | CEI |
| Publication date | 1 Jul 2017 |
| Pages | 123-135 |
| ISBN (Electronic) | ISBN 978-989-97851-4-4 |
| Publication status | Published - 1 Jul 2017 |
Keywords
- Riga
- Aarhus
- Municipal branding
- City Branding
- Location branding
- translation
- localization
- European Capital of Culture
- rebranding
- place branding