Neglected City Narratives And Failed Rebranding: Focusing On Riga And Aarhus

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Rīga, Latvia went through a failed rebranding process as the forerunner of its status as a European Capital of Culture (2014). The same thing happened in Aarhus, Denmark. Aarhus will be a European Capital of Culture (2017) and leading to this, it went through a failed rebranding process. Based on our analysis of the causes of the failed rebranding efforts, we shall venture into recommendations for rebranding of cities.
Original languageEnglish
Title of host publicationViagens Intemporais pelo Saber / [Timeless Journeys through Knowledge] : Mapas, Redes e Histórias / [Maps, networks and histories]
EditorsCatarina Monteiro, Clara Sarmento, Gisela Hasparyk
Number of pages12
Place of publicationCentre for Intercultural Studies, at ISCAP-Polytechnic of Porto
Publication year1 Jul 2017
ISBN (Electronic)ISBN 978-989-97851-4-4
Publication statusPublished - 1 Jul 2017

    Research areas

  • Riga, Aarhus, Municipal branding, City Branding, Location branding, translation, localization, European Capital of Culture, rebranding, place branding

See relations at Aarhus University Citationformats

ID: 114237450