| Original language | Danish |
|---|---|
| Title of host publication | Sportsmanagement : ledelse og kommercialisering i sportsbranchen |
| Editors | Kenneth Cortsen, Michael Hehr, Renate Nielsen |
| Place of publication | København |
| Publisher | Hans Reitzels Forlag |
| Publication date | 2021 |
| Pages | 101-111 |
| ISBN (Print) | 9788702319231 |
| Publication status | Published - 2021 |
Navnesponsoring af stadions: fra win-win-lose til win-win-win
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research