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This conceptual paper focuses on how equity crowdfunding investors navigate uncertainty in their decision-making. We demonstrate shortcomings of prior research focusing on the attributes that are assessed in micro-investment decisionmaking without considering the heuristic processes by which these attributes are appraised. To overcome these shortcomings, we propose the development of a comprehensive model of micro-investment decision-making, the first of its kind to our knowledge.
Original language | English |
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Journal | CEUR Workshop Proceedings |
Volume | 2173 |
ISSN | 1613-0073 |
Publication status | Published - 1 Jan 2018 |
Event | 2018 HCOMP Works in Progress and Demonstration Papers, HCOMP WIP and DEMO 2018 - Zurich, Switzerland Duration: 5 Jul 2018 → 8 Jul 2018 |
Conference | 2018 HCOMP Works in Progress and Demonstration Papers, HCOMP WIP and DEMO 2018 |
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Country | Switzerland |
City | Zurich |
Period | 05/07/2018 → 08/07/2018 |
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ID: 143072766