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Much too new to eat it? Customer Value and its impact on consumer-product relationship in the context of novel food products

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

DOI

  • Toula Perrea, DERRE - the American College of Greece
    • ,
  • Athanasios Krystallis Krontalis
    • ,
  • Charlotte Engelgreen
    • ,
  • Polymeros Chrysochou
Original languageEnglish
JournalJournal of Product and Brand Management
Volume26
Issue6
Pages (from-to)616-630
Number of pages15
ISSN1061-0421
DOIs
Publication statusPublished - 2017

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