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Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices

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Mirror, mirror, on the menu : Visual reminders of overweight stimulate healthier meal choices. / Otterbring, Tobias; Shams, P. .

In: Journal of Retailing and Consumer Services, Vol. 47, 03.2019, p. 177-183.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Otterbring, T & Shams, P 2019, 'Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices', Journal of Retailing and Consumer Services, vol. 47, pp. 177-183. https://doi.org/10.1016/j.jretconser.2018.11.019

APA

Otterbring, T., & Shams, P. (2019). Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices. Journal of Retailing and Consumer Services, 47, 177-183. https://doi.org/10.1016/j.jretconser.2018.11.019

CBE

MLA

Otterbring, Tobias and P. Shams. "Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices". Journal of Retailing and Consumer Services. 2019, 47. 177-183. https://doi.org/10.1016/j.jretconser.2018.11.019

Vancouver

Author

Otterbring, Tobias ; Shams, P. . / Mirror, mirror, on the menu : Visual reminders of overweight stimulate healthier meal choices. In: Journal of Retailing and Consumer Services. 2019 ; Vol. 47. pp. 177-183.

Bibtex

@article{2c80095c6e664f529cf4550025d81f6a,
title = "Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices",
abstract = "This study examined whether viewing an overweight (vs. normal weight or no) female on a food menu influences women's visual attention toward healthy and unhealthy menu alternatives and, in turn, their actual food choices. Participants (N = 121) viewed a food menu depicting healthy and unhealthy food options, with their calorie content stated, and selected the food option they were most willing to eat. Depending on condition, the menu featured an overweight female (unhealthy), a normal weight female (healthy), or no female (control). Participants in the unhealthy condition looked more at healthy (vs. unhealthy) meal alternatives than participants in the other conditions and were more inclined to choose healthy food options with lower calorie content, with visual attention toward healthy and unhealthy meal alternatives mediating the effect of experimental condition on calorie content and food choices. These results suggest that exposure to overweight women in food settings may make customers more motivated to choose healthier meals.",
keywords = "Body type, Eye tracking, Food choice, Overweight stereotype, Visual attention",
author = "Tobias Otterbring and P. Shams",
year = "2019",
month = mar,
doi = "10.1016/j.jretconser.2018.11.019",
language = "English",
volume = "47",
pages = "177--183",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Mirror, mirror, on the menu

T2 - Visual reminders of overweight stimulate healthier meal choices

AU - Otterbring, Tobias

AU - Shams, P.

PY - 2019/3

Y1 - 2019/3

N2 - This study examined whether viewing an overweight (vs. normal weight or no) female on a food menu influences women's visual attention toward healthy and unhealthy menu alternatives and, in turn, their actual food choices. Participants (N = 121) viewed a food menu depicting healthy and unhealthy food options, with their calorie content stated, and selected the food option they were most willing to eat. Depending on condition, the menu featured an overweight female (unhealthy), a normal weight female (healthy), or no female (control). Participants in the unhealthy condition looked more at healthy (vs. unhealthy) meal alternatives than participants in the other conditions and were more inclined to choose healthy food options with lower calorie content, with visual attention toward healthy and unhealthy meal alternatives mediating the effect of experimental condition on calorie content and food choices. These results suggest that exposure to overweight women in food settings may make customers more motivated to choose healthier meals.

AB - This study examined whether viewing an overweight (vs. normal weight or no) female on a food menu influences women's visual attention toward healthy and unhealthy menu alternatives and, in turn, their actual food choices. Participants (N = 121) viewed a food menu depicting healthy and unhealthy food options, with their calorie content stated, and selected the food option they were most willing to eat. Depending on condition, the menu featured an overweight female (unhealthy), a normal weight female (healthy), or no female (control). Participants in the unhealthy condition looked more at healthy (vs. unhealthy) meal alternatives than participants in the other conditions and were more inclined to choose healthy food options with lower calorie content, with visual attention toward healthy and unhealthy meal alternatives mediating the effect of experimental condition on calorie content and food choices. These results suggest that exposure to overweight women in food settings may make customers more motivated to choose healthier meals.

KW - Body type

KW - Eye tracking

KW - Food choice

KW - Overweight stereotype

KW - Visual attention

U2 - 10.1016/j.jretconser.2018.11.019

DO - 10.1016/j.jretconser.2018.11.019

M3 - Journal article

VL - 47

SP - 177

EP - 183

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -