Making sense of global competitive advantage

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationStriving for competitive advantage and sustainability: New Challenges of Globalization. Proceedings of the 11th International Conference of the Society for Global Business and Economic Development (SGBED) : 11th international conference on Global Business and Economic Development May 2009
EditorsC. Jayachandran, Ram Subramanian, Jan Rudy
Number of pages14
PublisherCenter for International Business, School of Business, Montclair State University
Publication year2009
Pages68-81
ISBN (print)978-0-9797659-5-7, 0-9797659-5-1
Publication statusPublished - 2009
EventThe Eleventh IB conference: Striving for Competitive Advantage & Sustainability. New Challenges of globalization - Bratislava, Slovakia
Duration: 27 May 200930 May 2009
Conference number: XI

Conference

ConferenceThe Eleventh IB conference: Striving for Competitive Advantage & Sustainability. New Challenges of globalization
NummerXI
LandSlovakia
ByBratislava
Periode27/05/200930/05/2009

    Research areas

  • globalisation, cultural sustainability, cross-cultural management

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