Making Sense of Employee Discourses: A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    In response to the growing interest in the field of organizational identification and the analysis of employee attachment in organizations, this paper presents a multidimensional reception model for analyzing the level of employee identification with corporate value statements. The identification model extends a multidimensional model for media reception originally proposed by Schrøder in the field of media reception studies. The proposed model combines the reception dimensions Comprehension, Discrimination, Implementation, Motivation, and Position. This model allows the analysis of the complexity, nuances and diversities of employee identification with corporate texts in organizations. In addition to this, the model may help to uncover the positive and negative factors that influence the identification level.
    Original languageEnglish
    Publication date2010
    Number of pages17
    Publication statusPublished - 2010
    EventQualitative Research in Organizations and Management Conference - Albuquerque, United States
    Duration: 6 Apr 20108 Apr 2010
    Conference number: 2

    Conference

    ConferenceQualitative Research in Organizations and Management Conference
    Number2
    Country/TerritoryUnited States
    CityAlbuquerque
    Period06/04/201008/04/2010

    Keywords

    • Organizational identification
    • Employee identification

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