Abstract
In response to the growing interest in the field of organizational identification and the analysis of employee attachment in organizations, this paper presents a multidimensional reception model for analyzing the level of employee identification with corporate value statements. The identification model extends a multidimensional model for media reception originally proposed by Schrøder in the field of media reception studies. The proposed model combines the reception dimensions Comprehension, Discrimination, Implementation, Motivation, and Position. This model allows the analysis of the complexity, nuances and diversities of employee identification with corporate texts in organizations. In addition to this, the model may help to uncover the positive and negative factors that influence the identification level.
Original language | English |
---|---|
Publication date | 2010 |
Number of pages | 17 |
Publication status | Published - 2010 |
Event | Qualitative Research in Organizations and Management Conference - Albuquerque, United States Duration: 6 Apr 2010 → 8 Apr 2010 Conference number: 2 |
Conference
Conference | Qualitative Research in Organizations and Management Conference |
---|---|
Number | 2 |
Country/Territory | United States |
City | Albuquerque |
Period | 06/04/2010 → 08/04/2010 |
Keywords
- Organizational identification
- Employee identification