Department of Management

Like it or not? Customer brand engagement on online social media platforms

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Standard

Like it or not? Customer brand engagement on online social media platforms. / Malciute, Justina ; Chrysochou, Polymeros.

2013. Abstract from 18th International Conference on Corporate and Marketing Communication, Italy.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Harvard

Malciute, J & Chrysochou, P 2013, 'Like it or not? Customer brand engagement on online social media platforms', 18th International Conference on Corporate and Marketing Communication, Italy, 11/04/2013 - 12/04/2013. <http://www.unisa.it/centri_e_vari/cmc2013/index>

APA

Malciute, J., & Chrysochou, P. (2013). Like it or not? Customer brand engagement on online social media platforms. Abstract from 18th International Conference on Corporate and Marketing Communication, Italy. http://www.unisa.it/centri_e_vari/cmc2013/index

CBE

Malciute J, Chrysochou P. 2013. Like it or not? Customer brand engagement on online social media platforms. Abstract from 18th International Conference on Corporate and Marketing Communication, Italy.

MLA

Malciute, Justina d Polymeros Chrysochou Like it or not? Customer brand engagement on online social media platforms. 18th International Conference on Corporate and Marketing Communication, 11 Apr 2013, Italy, Conference abstract for conference, 2013. 2 p.

Vancouver

Malciute J, Chrysochou P. Like it or not? Customer brand engagement on online social media platforms. 2013. Abstract from 18th International Conference on Corporate and Marketing Communication, Italy.

Author

Malciute, Justina ; Chrysochou, Polymeros. / Like it or not? Customer brand engagement on online social media platforms. Abstract from 18th International Conference on Corporate and Marketing Communication, Italy.2 p.

Bibtex

@conference{06239e1a1fb6427e98057b56f68f3cff,
title = "Like it or not?: Customer brand engagement on online social media platforms",
keywords = "MAPP",
author = "Justina Malciute and Polymeros Chrysochou",
year = "2013",
language = "English",
note = "18th International Conference on Corporate and Marketing Communication : Responsible Communication ; Conference date: 11-04-2013 Through 12-04-2013",

}

RIS

TY - ABST

T1 - Like it or not?

T2 - 18th International Conference on Corporate and Marketing Communication

AU - Malciute, Justina

AU - Chrysochou, Polymeros

PY - 2013

Y1 - 2013

KW - MAPP

M3 - Conference abstract for conference

Y2 - 11 April 2013 through 12 April 2013

ER -