Department of Management

Like it or not? Customer brand engagement on online social media platforms

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication year2013
Number of pages2
Publication statusPublished - 2013
Event18th International Conference on Corporate and Marketing Communication: Responsible Communication - University of Salerno, Italy
Duration: 11 Apr 201312 Apr 2013

Conference

Conference18th International Conference on Corporate and Marketing Communication
LocationUniversity of Salerno
CountryItaly
Period11/04/201312/04/2013

    Research areas

  • MAPP

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