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Learn It, Buy It, Work It: Intensive Pregnancy on Instagram

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

Learn It, Buy It, Work It : Intensive Pregnancy on Instagram. / Tiidenberg, Katrin; Baym, Nancy.

In: Social Media + Society, Vol. January-March 2017, 01.01.2017, p. 1-13.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Tiidenberg, K & Baym, N 2017, 'Learn It, Buy It, Work It: Intensive Pregnancy on Instagram', Social Media + Society, vol. January-March 2017, pp. 1-13. <http://journals.sagepub.com/doi/full/10.1177/2056305116685108>

APA

Tiidenberg, K., & Baym, N. (2017). Learn It, Buy It, Work It: Intensive Pregnancy on Instagram. Social Media + Society, January-March 2017, 1-13. http://journals.sagepub.com/doi/full/10.1177/2056305116685108

CBE

Tiidenberg K, Baym N. 2017. Learn It, Buy It, Work It: Intensive Pregnancy on Instagram. Social Media + Society. January-March 2017:1-13.

MLA

Tiidenberg, Katrin and Nancy Baym. "Learn It, Buy It, Work It: Intensive Pregnancy on Instagram". Social Media + Society. 2017, January-March 2017. 1-13.

Vancouver

Tiidenberg K, Baym N. Learn It, Buy It, Work It: Intensive Pregnancy on Instagram. Social Media + Society. 2017 Jan 1;January-March 2017:1-13.

Author

Tiidenberg, Katrin ; Baym, Nancy. / Learn It, Buy It, Work It : Intensive Pregnancy on Instagram. In: Social Media + Society. 2017 ; Vol. January-March 2017. pp. 1-13.

Bibtex

@article{33d246dabecd4f5db62d4891859f02c4,
title = "Learn It, Buy It, Work It: Intensive Pregnancy on Instagram",
abstract = "This article analyzes how pregnant women perform their pregnancies on Instagram. We ask whether they rely on and reproduce pre-existing discourses aimed at morally regulating pregnancy, or reject them and construct their own alternatives. Pregnancy today is highly visible, intensely surveilled, marketed as a consumer identity, and feverishly stalked in its celebrity manifestations. This propagates narrow visions of what a “normal” pregnancy or “normal” pregnant woman should be like. We argue that pregnant women on Instagram do pregnancy via three overlapping and complimentary discourses of “learn it,” “buy it,” and “work it.” Together these form the current authoritative knowledge of pregnancy we call “intensive pregnancy” as performed on Instagram. Concurrently, this article highlights how the combined discursive power of hashtags, images, and captions may influence and enforce discursive hegemonies.",
keywords = "Instagram, self presentation, pregnancy, performance of pregnancy, Discourse, social media, visual self presentation, visual discourse analysis",
author = "Katrin Tiidenberg and Nancy Baym",
year = "2017",
month = jan,
day = "1",
language = "English",
volume = "January-March 2017",
pages = "1--13",
journal = "Social Media + Society",
issn = "2056-3051",
publisher = "SAGE Publications Ltd",

}

RIS

TY - JOUR

T1 - Learn It, Buy It, Work It

T2 - Intensive Pregnancy on Instagram

AU - Tiidenberg, Katrin

AU - Baym, Nancy

PY - 2017/1/1

Y1 - 2017/1/1

N2 - This article analyzes how pregnant women perform their pregnancies on Instagram. We ask whether they rely on and reproduce pre-existing discourses aimed at morally regulating pregnancy, or reject them and construct their own alternatives. Pregnancy today is highly visible, intensely surveilled, marketed as a consumer identity, and feverishly stalked in its celebrity manifestations. This propagates narrow visions of what a “normal” pregnancy or “normal” pregnant woman should be like. We argue that pregnant women on Instagram do pregnancy via three overlapping and complimentary discourses of “learn it,” “buy it,” and “work it.” Together these form the current authoritative knowledge of pregnancy we call “intensive pregnancy” as performed on Instagram. Concurrently, this article highlights how the combined discursive power of hashtags, images, and captions may influence and enforce discursive hegemonies.

AB - This article analyzes how pregnant women perform their pregnancies on Instagram. We ask whether they rely on and reproduce pre-existing discourses aimed at morally regulating pregnancy, or reject them and construct their own alternatives. Pregnancy today is highly visible, intensely surveilled, marketed as a consumer identity, and feverishly stalked in its celebrity manifestations. This propagates narrow visions of what a “normal” pregnancy or “normal” pregnant woman should be like. We argue that pregnant women on Instagram do pregnancy via three overlapping and complimentary discourses of “learn it,” “buy it,” and “work it.” Together these form the current authoritative knowledge of pregnancy we call “intensive pregnancy” as performed on Instagram. Concurrently, this article highlights how the combined discursive power of hashtags, images, and captions may influence and enforce discursive hegemonies.

KW - Instagram

KW - self presentation

KW - pregnancy

KW - performance of pregnancy

KW - Discourse

KW - social media

KW - visual self presentation

KW - visual discourse analysis

M3 - Journal article

VL - January-March 2017

SP - 1

EP - 13

JO - Social Media + Society

JF - Social Media + Society

SN - 2056-3051

ER -