Department of Management

Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing – Ausprägungen, Determinanten und Wirkungen

Research output: Book/anthology/dissertation/reportBookResearchpeer-review

Translated title of the contributionCustomer Contacts and Customer Contact Sequences in Multi Channel Marketing – Characteristics, Determinants, and Effects
Original languageGerman
Place of publicationWiesbaden
PublisherSpringer Gabler
Number of pages325
Publication statusPublished - 2011

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ID: 194837368