Kulturspezifik vs. Internationalisierung von Werberhetorik

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Original language	German
Title of host publication	Handbuch Werberhetorik
Editors	Nina Janich, Steffen Pappert, Kersten Sven Roth
Place of publication	Berlin
Publisher	De Gruyter
Publication date	2023
Pages	97-115
Chapter	5
ISBN (Print)	9783110318104
ISBN (Electronic)	9783110318210
DOIs	https://doi.org/10.1515/9783110318210-005
Publication status	Published - 2023

Access to Document

@inbook{8b003d5e15404ffcb08ce2779b42161f,

title = "Kulturspezifik vs. Internationalisierung von Werberhetorik",

author = "Martin Nielsen",

year = "2023",

doi = "10.1515/9783110318210-005",

language = "Tysk",

isbn = "9783110318104",

pages = "97--115",

editor = "Nina Janich and Steffen Pappert and Roth, {Kersten Sven}",

booktitle = "Handbuch Werberhetorik",

publisher = "De Gruyter",

}