Department of Management

It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Robér Rollin, University of Siegen, Germany
  • Sascha Steinmann
  • Hanna Schramm-Klein, University of Siegen, Germany
Original languageEnglish
Title of host publicationProceedings of the AMA Winter Marketing Academic Conference 2017
Place of publicationOrlando, USA
Publication year2017
Publication statusPublished - 2017

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ID: 196297504