Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date18 May 2023
Publication statusPublished - 18 May 2023
Event2023 AMS ANNUAL (48TH) CONFERENCE - New Orleans, United States
Duration: 17 May 202319 May 2023
Conference number: 48

Conference

Conference2023 AMS ANNUAL (48TH) CONFERENCE
Number48
Country/TerritoryUnited States
CityNew Orleans
Period17/05/202319/05/2023

Cite this