Is AI Killing Branding? Understanding Consumers Perceptions Of AI Influence On Brand Decision Making

Kimberley Hardcastle; Lizette Vorster Larsen

Is AI Killing Branding? Understanding Consumers Perceptions Of AI Influence On Brand Decision Making

Kimberley Hardcastle^*, Lizette Vorster Larsen

^*Corresponding author for this work

School of Communication and Culture - English Business Communication

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2023
Publication status	Published - 2023
Event	Academy of Marketing Science Annual Conference 2023 : Welcome to the New Normal: Life After the Chaos - Hilton New Orleans Riverside, New Orleans, United States Duration: 17 May 2023 → 19 Apr 2024

Conference

Conference	Academy of Marketing Science Annual Conference 2023
Location	Hilton New Orleans Riverside
Country/Territory	United States
City	New Orleans
Period	17/05/2023 → 19/04/2024

Keywords

Customer journey mapping
artificial intelligence (AI)
dataveillance
consumer well-being
safeguarding
ethical advertising
ethical and societal implications
consumer decision making

1 Journal article

Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience
Hardcastle, K., Vorster, L. & Brown, D., 20 Mar 2025, (E-pub / Early view) In: Journal of Advertising. 54, 2, p. 176-195
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Open Access

Cite this

@conference{2c1b5b84d3e24b9eb6622b1755f85f72,

title = "Is AI Killing Branding? Understanding Consumers Perceptions Of AI Influence On Brand Decision Making",

keywords = "Customer journey mapping, artificial intelligence (AI), dataveillance, consumer well-being, safeguarding, ethical advertising, ethical and societal implications, consumer decision making",

author = "Kimberley Hardcastle and Larsen, {Lizette Vorster}",

year = "2023",

language = "English",

note = "Academy of Marketing Science Annual Conference 2023 ; Conference date: 17-05-2023 Through 19-04-2024",

}

TY - CONF

T1 - Is AI Killing Branding? Understanding Consumers Perceptions Of AI Influence On Brand Decision Making

AU - Hardcastle, Kimberley

AU - Larsen, Lizette Vorster

PY - 2023

Y1 - 2023

KW - Customer journey mapping

KW - artificial intelligence (AI)

KW - dataveillance

KW - consumer well-being

KW - safeguarding

KW - ethical advertising

KW - ethical and societal implications

KW - consumer decision making

M3 - Paper

T2 - Academy of Marketing Science Annual Conference 2023

Y2 - 17 May 2023 through 19 April 2024

ER -

Is AI Killing Branding? Understanding Consumers Perceptions Of AI Influence On Brand Decision Making

Conference

Keywords

Research output

Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience

Cite this