Investigating manufacturing companies value co-creation approaches during servitization

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Standard

Investigating manufacturing companies value co-creation approaches during servitization. / Andersen, Troels Christian; Goduscheit, René Chester; Kizil, Demet; Blach, Henrik; Hoff, Andrew; Rasmussen, Jørgen; Kramp, Gunnar; Andersen, Troels Behrenthz.

Proceedings of the 22nd International CINet Conference. Continuous Innovation Network, 2021. p. 17-33.

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Harvard

Andersen, TC, Goduscheit, RC, Kizil, D, Blach, H, Hoff, A, Rasmussen, J, Kramp, G & Andersen, TB 2021, Investigating manufacturing companies value co-creation approaches during servitization. in Proceedings of the 22nd International CINet Conference. Continuous Innovation Network, pp. 17-33, 22nd CINet conference, 13/09/2021.

APA

Andersen, T. C., Goduscheit, R. C., Kizil, D., Blach, H., Hoff, A., Rasmussen, J., Kramp, G., & Andersen, T. B. (2021). Investigating manufacturing companies value co-creation approaches during servitization. In Proceedings of the 22nd International CINet Conference (pp. 17-33). Continuous Innovation Network.

CBE

Andersen TC, Goduscheit RC, Kizil D, Blach H, Hoff A, Rasmussen J, Kramp G, Andersen TB. 2021. Investigating manufacturing companies value co-creation approaches during servitization. In Proceedings of the 22nd International CINet Conference. Continuous Innovation Network. pp. 17-33.

MLA

Andersen, Troels Christian et al. "Investigating manufacturing companies value co-creation approaches during servitization". Proceedings of the 22nd International CINet Conference. Continuous Innovation Network. 2021, 17-33.

Vancouver

Andersen TC, Goduscheit RC, Kizil D, Blach H, Hoff A, Rasmussen J et al. Investigating manufacturing companies value co-creation approaches during servitization. In Proceedings of the 22nd International CINet Conference. Continuous Innovation Network. 2021. p. 17-33

Author

Andersen, Troels Christian ; Goduscheit, René Chester ; Kizil, Demet ; Blach, Henrik ; Hoff, Andrew ; Rasmussen, Jørgen ; Kramp, Gunnar ; Andersen, Troels Behrenthz. / Investigating manufacturing companies value co-creation approaches during servitization. Proceedings of the 22nd International CINet Conference. Continuous Innovation Network, 2021. pp. 17-33

Bibtex

@inproceedings{d1ffde9e5980497e97b9a82ed06a25ea,
title = "Investigating manufacturing companies value co-creation approaches during servitization",
abstract = "Despite the increased use and interest of digital technologies in manufacturing companies{\textquoteright} pursuit of servitization in creating new service offerings, little is known about how value co-creation is approached across business boundaries. Using the value co-creation lens, we look into how manufacturing companies co-create value with their customers and other network partners. Drawing on qualitative data on 43 case companies, the findings of this study reveal five value co-creation approaches: awareness, experiment, platform, process, and accelerate. Theoretically, we contribute to servitization literature by conceptualizing different value co-creation approaches and its underlying mechanisms that companies practices during servitization.",
keywords = "servitization, value co-creation approaches, value mechanisms, dynamic environment",
author = "Andersen, {Troels Christian} and Goduscheit, {Ren{\'e} Chester} and Demet Kizil and Henrik Blach and Andrew Hoff and J{\o}rgen Rasmussen and Gunnar Kramp and Andersen, {Troels Behrenthz}",
year = "2021",
month = sep,
language = "English",
pages = "17--33",
booktitle = "Proceedings of the 22nd International CINet Conference",
publisher = "Continuous Innovation Network",
note = "null ; Conference date: 13-09-2021 Through 14-09-2021",

}

RIS

TY - GEN

T1 - Investigating manufacturing companies value co-creation approaches during servitization

AU - Andersen, Troels Christian

AU - Goduscheit, René Chester

AU - Kizil, Demet

AU - Blach, Henrik

AU - Hoff, Andrew

AU - Rasmussen, Jørgen

AU - Kramp, Gunnar

AU - Andersen, Troels Behrenthz

PY - 2021/9

Y1 - 2021/9

N2 - Despite the increased use and interest of digital technologies in manufacturing companies’ pursuit of servitization in creating new service offerings, little is known about how value co-creation is approached across business boundaries. Using the value co-creation lens, we look into how manufacturing companies co-create value with their customers and other network partners. Drawing on qualitative data on 43 case companies, the findings of this study reveal five value co-creation approaches: awareness, experiment, platform, process, and accelerate. Theoretically, we contribute to servitization literature by conceptualizing different value co-creation approaches and its underlying mechanisms that companies practices during servitization.

AB - Despite the increased use and interest of digital technologies in manufacturing companies’ pursuit of servitization in creating new service offerings, little is known about how value co-creation is approached across business boundaries. Using the value co-creation lens, we look into how manufacturing companies co-create value with their customers and other network partners. Drawing on qualitative data on 43 case companies, the findings of this study reveal five value co-creation approaches: awareness, experiment, platform, process, and accelerate. Theoretically, we contribute to servitization literature by conceptualizing different value co-creation approaches and its underlying mechanisms that companies practices during servitization.

KW - servitization

KW - value co-creation approaches

KW - value mechanisms

KW - dynamic environment

M3 - Article in proceedings

SP - 17

EP - 33

BT - Proceedings of the 22nd International CINet Conference

PB - Continuous Innovation Network

Y2 - 13 September 2021 through 14 September 2021

ER -