Introduction: interaction between institutions and governance management in the brewing industry

Erik Strøjer Madsen, Jens Gammelgaard, Bersant Hobdari

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review


Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and the informal acceptance of these companies’ operations by the public, whereas the owners and their managers adapt to these external challenges, but also follow their own agenda in setting up strategies for innovation, marketing, take over, and so on. The thirteen chapters in this book cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, consumer’s habit and their taste for beer and sales regulation of alcohol. Breweries' responses have included a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macrobreweries, outsourcing by contract brewing and knowledge exchange for small sized breweries, among others
Original languageEnglish
Title of host publicationNew developments in the brewing industry : the role of institutions and ownership
EditorsErik Strøjer Madsen, Jens Gammelgaard, Bersant Hobdari
Number of pages22
Place of publicationOxford
PublisherOxford University Press
Publication dateMay 2020
ISBN (Print)978-0-19-885460-9
Publication statusPublished - May 2020


  • Brewing industry
  • Institutions
  • Informal institutions
  • Microbreweries
  • Craft breweries
  • Beer brand
  • Brand loyalty
  • Globalisation
  • Corporate governance
  • Internalization


Dive into the research topics of 'Introduction: interaction between institutions and governance management in the brewing industry'. Together they form a unique fingerprint.

Cite this