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Original languageEnglish
Title of host publicationInternational Encyclopedia of Strategic Communication
EditorsRobert L. Heath, Winni Johansen
Number of pages11
Place of publicationMalden, MA
PublisherWiley-Blackwell
Publication year2018
Pages354-364
ISBN (print)9781119010715
ISBN (Electronic)9781119010722
DOIs
Publication statusPublished - 2018
SeriesWiley-Blackwell-ICA International Encyclopedias of Communication Series

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